BSE, The Hansen Group and Preferred Marketing Group add to their personnel rosters, while Greenwald Sales and Marketing bolsters its line card.

Joe Niedzwiecki was named general manager of BSE, a New York-based rep firm. In this role, he will work in the chain’s north branch. Niedzwiecki’s foodservice industry experience spans more than 32 years. His background includes working with a foodservice equipment distributor as well as with another rep firm.

Greenwald Sales and Marketing added Comark Instruments to its line card. As a result, Greenwald Sales and Marketing now represents Comark in Ohio, Kentucky, Indiana, Michigan, Western Pennsylvania and West Virginia.

The Hansen Group hired Ryan Johnson to serve as an outside salesperson for the independent manufacturers’ rep firm. Johnson will work from the Hansen Group’s Georgia office. His foodservice equipment industry background includes working with commercial cooking equipment manufacturer Alto-Shaam and equipment dealer Dixie Equipment.

Preferred Marketing Group, a California-based rep firm, added three foodservice business development representatives to its roster. Jan Tung, a 26-year veteran of the foodservice industry, now covers Southern California. Sean Lozito, a 12-year industry veteran, covers Northern California. And James Pate, a veteran chef with more than 30 years of experience, covers Las Vegas. PMG also added foodservice equipment manufacturer Antunes to its line card.