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Wrestling Up An Event-Driven Virtual Restaurant

The ever-evolving virtual restaurant segment has a new entry with a limited-time-only virtual restaurant that connects with WWE’s WrestleMania 38 event in Dallas April 2-3.

Dubbed WWE Smackadillas and billed as a delivery-only restaurant, the menu lineup consists of “crave-crushing” quesadillas available only through DoorDash, Uber Eats and Grubhub through April 11. WWE partnered with a virtual-restaurant company to execute the concept.

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