Winholt Equipment Group hired Erica Verderico to serve as West Coast regional sales manager and moved company veteran Bradley Williamson into a sales project manager role.

Verderico will work from Winholt’s Ontario, Calif., location with responsibility for Winholt’s retail accounts in the West Coast region. She will also oversee Winholt’s network of independent manufacturers’ reps that cover the region. Verderico’s background includes seven years with Dart Container in various sales leadership roles. Prior to her time with Dart, Verderico worked with Hertz Corp.

In his new role, Williamson will support Winholt’s regional sales managers, coordinating customer specific projects and bids. He will serve as a liaison between sales and engineering to gather information and details on upcoming projects. Willamson started with Winholt in September of 2020 as a territory sales manager for the New York and Long Island areas.