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Perlick Updates Sales Organization

Perlick announced two personnel moves. After 42 years with Perlick, Jim Koelbl retired from his post as vice president of sales in January. Perlick hired Chris Baichoo to fill the newly created chief sales officer role.

Baichoo will oversee both the commercial and residential aspects of Perlick’s sales organization. This is part of Perlick’s ongoing efforts to bring both of its sales avenues together to function as a more cohesive central sales force, per a company statement. Baichoo’s background includes working with other companies in the foodservice equipment industry.