Vollrath Company promoted Henry Case and Jill VanMenxel from regional sales managers to director of sales roles, both of which are newly created positions within the Vollrath Foodservice division.

Paul Bartelt, Vollrath president and CEO, said the restructure of the sales organization reflects a strategic step in continued growth in the future, in a press release about the promotions.

Henry CaseCase assumes the role of director of sales for Serving Systems and Components. He will lead the company’s equipment sales experts as they assist designers, consultants and more in specifying and purchasing. He joined Vollrath in 2002 as a district sales manager.

Jill VanMenxelVanMenxel takes on the role of director of sales for Smallwares and Countertop Equipment. She will lead regional and district sales managers as they work with foodservice channel partners such as dealers and operators. She joined Vollrath in 2005 as a district sales manager.