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Rep Roundup for April 2019

EQUIPEX, Nor-Lake and Sapphire Manufacturing update their rep networks while Food Equipment Representatives added two new associates to its personnel roster.

Foodservice equipment manufacturer EQUIPEX, appointed PRF Marketing to serve as sales and marketing representatives in northern Illinois and parts of Wisconsin, also known as MAFSI region 17. PRF Marketing has offices in Elmhurst, Ill., and Waukesah, Wis.

Food Equipment Representatives, a Florida-based independent manufacturers’ rep firm, added two employees to its roster: Hilary Del Aguila, marketing associate, and Jerry Reyes Jr., sales associate. Del Aguila has three years of experience in marketing, social media and sales. Reyes worked in the foodservice industry for more than seven years with F.W.E., a foodservice equipment manufacturer.

Commercial refrigeration manufacturer Nor-Lake added Cutting Edge Marketing Agents to its network of independent manufacturers’ reps. Cutting Edge Marketing Agents now represents Nor-Lake in Alabama, Georgia, Tennessee — with the exception of West Tennessee — and the Florida Panhandle. This territory is otherwise known as MAFSI Region 12.

Sapphire Manufacturing, a New York-based manufacturer providing commercial kitchen and foodservice equipment, added Pro-Reps to its network of independent manufacturers reps. Pro-Reps now represents Sapphire in North Carolina and South Carolina, also known as MAFSI Region 11.