TriMark USA has tapped Allan Keck to serve as president of its new private label initiative.

Effective April 1, Keck will lead the dealership’s sales efforts of its existing private label products and development of new foodservice-related items. TriMark’s private label initiative includes tabletop, supply items, equipment and other foodservice-related products.

Joining Keck in leading this initiative will be vice presidents Patrice Hagan and Jay Blitstein. For the past 25 years, Hagan has served as the vice president of sales for TriMark R.W. Smith. She worked closely with Keck in making the Premier Collections, a private label line, available across several markets. Blitstein, a vice president at TriMark Economy Restaurant Fixtures for nine years, will focus on sales and product development of the Kintera equipment line.

Keck served as president of R.W. Smith & Co. for four decades and through the acquisition by TriMark in July 2016.