The National Restaurant Association tapped Roy Jackson to serve as executive vice president of development and industry relations. In this new role, he will focus on leading several industry alliances, strategic development for the association, and membership growth. 

Prior to joining the NRA, Jackson served as senior vice president, business development and industry affairs for Coca-Cola North America, Foodservice and On-Premise Division. Previous engagements with Coca-Cola include roles as central zone vice president and general manager for 21 states in the central United States. He currently serves as chairman of the board of Advisors for the Multicultural Foodservice and Hospitality Alliance.