PBAC & Associates Ltd., a New York-based independent manufacturers’ rep firm, has named Larry Cantamessa president. Cantamessa is a company veteran who, along with David Aitkenhead, a company vice president, became principals in the firm 10 years ago.

Company founders Michael Posternak and Steven Bauer remain active within PBAC, serving as chairman and vice chairman respectively.

Cantamessa joined PBAC in 1996, having previously spent four years as director of equipment and supplies for a regional broadline distributor in the Northeast. He also serves on the board of directors for the Manufacturers’ Agents Association for the Foodservice Industry.