The Latest News

FE&S delivers relevant news of the day to the foodservice equipment and supplies marketplace.


HelloFresh Names President of North American Operations

E-commerce veteran Hartman the latest leadership hire for the international meal-kit company.

International meal-kit company HelloFresh appointed Tobias Hartmann to serve as president of the company’s North American operations.

Hartmann brings nearly two decades of management experience in developing, launching and operating direct-to-consumer products and business services solutions, both for private and public companies.

Hartman most recently served as president of Radial Inc., formerly known as eBay Enterprise & Innotrac, a provider in omnichannel commerce technology and operations solutions. His background also includes working with D+S GmbH, a full-service e-commerce and business process solutions provider.

The hiring of Hartman comes on the heels of HelloFresh filling several other key leadership posts in the U.S., including Brett Banchek, senior vice president of supply chain; Arjun Kapur, senior vice president of growth and analytics and Stacy Gordon as chief product officer.

In addition to the U.S., HelloFresh has operations in the United Kingdom, Germany, the Netherlands, Belgium, Australia, Austria, Switzerland and Canada.