The National Restaurant Association added two staff members to the organization’s advocacy team: Jessica Falborn and Adam Hasley.
Falborn serves as senior advisor, strategically managing operations and supporting the internal and external communications from the association’s advocacy team. Hasley serves as the director of advocacy research and insights, utilizing data, research and technology to drive insights into public policy on the local, state, and federal level impacting the restaurant industry.
Falborn joins the Association from The Hill, where she launched their first premium digital news service, The Hill Extra. In this capacity, she managed the daily operations and all business development and sales efforts. Previously, Falborn launched and sold best practice memberships at National Journal, and managed state and local chamber memberships at the U.S. Chamber of Commerce.
Prior to joining the National Restaurant Association, Hasley served as chief operating officer for an international consulting firm based in Zhengzhou, China, where he provided market analyses for Chinese firms looking to expand into American markets. He has also worked for political campaigns from congressional to presidential, advising on voter analytics and fundraising.