Foodservice equipment industry veteran Burr joins the multi-line manufacturer.

Rick Burr is the new northeast area sales director for GMCW, parent company of Grindmaster, Cecilware, American Metal Ware and Crathco. He replaces David Haimes, who has retired after 27 years with the company.

In his new role Burr is responsible for managing all sales activities in the Northeastern portion of the U.S., with all sales personnel and manufacturer rep groups in this area reporting to him.

Burr comes to GMCW from Cres-Cor, where he worked as east region sales manager and territory representative. Before that, he held various senior leadership roles at Allied Metal Spinning, Leggett and Platt/KelMax Equipment, Enodis/Garland–US Range, Enodis/Frymaster-Dean, and Win-Holt Equipment Group. In addition, Burr previously owned and operated ABC Restaurant Equipment.