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FEDA Announces 2014 Convention Details

Foodservice equipment and supplies dealers will gather in Southern California for the association's annual meeting.

The Foodservice Equipment Distributors Association will host its 2014 Annual Convention March 26-30 at the Renaissance Esmeralda Resort & Spa in Indian Wells, Calif. In advance of the event, FEDA has released a series of programming details.

The general session presentations include:

  • The Happiness Advantage: Linking Positive Brains to Performance by Shawn Achor, an author and past head Teaching Fellow at Harvard University, will discuss the science behind positive psychology and practical applications for reaping the Happiness Advantage in the midst of change and challenges.
  • From the Streets to the Stove...The Power of Potential by Chef Jeff Henderson. The creator of the Chef Jeff Project will share his inspiring story that took him from the streets of Central Los Angeles and San Diego to achieving his dreams.

Other sessions of note include:

  • Understanding the World's Largest Economy and Tomorrow's New Future by Lowell Catlett, PH.D., Regent's Professor/Dean and Chief Administrative Officer at New Mexico State University's College of Agriculture, Consumer and Environmental Sciences
  • Social Marketing & Search Engine Marketing for Business by Eddie and Brian Bluff, Site-Seeker, Inc.
  • Triple Your Profits! by Dr. Albert Bates, Profit Planning Group
  • Top Ten Profit Mistakes by Dr. Albert Bates, Profit Planning Group
  • Taking it to the Streets with the Best Sales Management Tools and Effective Compensation System by Dr. Joe Ellers, Professional Sales Trainer

Topics presented at FEDA's Best Practices Dealer roundtable discussions include:

  • The Bid World...Making Something from Nothing, moderated by Gene Clark, Clark Food Service Equipment
  • Cash & Carry Business Model, moderated by Jonathan Gustafson, Ace Mart Restaurant Supply
  • Customer Relations Centers /CRM, moderated by Patricia Bible, B & B Equipment & Supply, Inc.
  • E-Commerce Sales, moderated by Brad Pierce, Restaurant Equipment World
  • Hiring Great Salespeople, moderated by Andy Wueste, Mission Restaurant Supply
  • Project Management and Job Costing, moderated by Paul Parr, Hockenbergs
  • REVIT Primer, moderated by Mason Greene, Hotel & Restaurant Supply
  • Sales Commissions & Bonus Programs, moderated by Ursula Vermillion, The Wasserstrom Company
  • Sales Force Automation, moderated by Eric Boelter, Boelter Companies
  • Social Media marketing, moderated Sallie Lewis, Mission Restaurant Supply

Also, at the 2014 FEDA Convention, four young execs will share their thoughts on the state and direction of the industry from their own perspective. Panel participants are Mason Greene, Hotel & Restaurant Supply; Dave Groff,; Jameel Burkett, Burkett Restaurant Equipment; and Jonathan Gustafson, Ace Mart Restaurant Supply.

Jack Lewis of Mission Restaurant Supply is chair of the FEDA 2014 Annual Convention and Paul Parr of Hockenbergs is serving as assistant chair.

Additional, information is available at