Louisville-based foodservice equipment manufacturer Grindmaster-Cecilware (GMCW) promoted one long-time member of its sales team and added two new players to its roster.

David Haimes becomes the company area vice president, Northeast; Kristian Kuh was named Western U.S. area sales director; and Kenny Stratton was named Central U.S. area sales director.

All three will work with the sales personnel and rep groups in their respective regions.

Haimes will be based out of New Jersey and Keith Enscoe, who previously managed this region, will shift his focus to the growth and development of key national accounts. Haimes' experience with the company goes back 26 years. He started as an independent manufacturer's rep and was later hired by Cecilware as a special projects manager. Haimes then went on to assume the role of vice president of operations for the Cecilware's Long Island City manufacturing facility.

Kuh replaces Frank Coronado who will shift his focus to the growth and development of key Latin American markets for GMCW. Kuh most recently worked as a sales and marketing consultant providing services in foodservice, toy and hobby, and athletic apparel industries. Before that, he served as Prince Castle Worldwide's Key Account Manager.

Stratton replaces Keith Enscoe. A veteran of the beverage equipment industry, Stratton comes to GMCW from Franke Coffee Systems, where he served as director of business development. Before that, Stratton was a district sales manager for Bunn.