When commercial kitchen equipment needs repairs or routine maintenance, identifying the right OEM replacement parts online can be challenging. While you might know the manufacturer of your equipment, there are always a wide variety of models and variations that make it difficult to pinpoint exactly what parts are needed.

Parts Town, the leading distributor of OEM parts in the commercial foodservice equipment industry, has made finding parts online quicker and easier. The new Serial Number Lookup tool uses model serial numbers from the top equipment manufacturers, creating a more accurate search and order process when purchasing replacement parts.

How It Works

The tool, which launched in January, is available in the top header of the partstown.com website or from the participating manufacturer's page. When you enter the equipment's serial number, all of the exact parts for that piece of equipment are listed, along with available equipment warranty information.

PartsTown Serial Number Lookup  Navigation
Serial Number Lookup is located on the top navigation bar on partstown.com.

This makes parts identification more convenient and gives you total confidence in finding and buying the exact OEM part you need the first time. It also provides you with valuable, up-to-date warranty information, ensuring your equipment is always running at peak performance levels.

Who's Part of It

Serial Number Lookup is currently available on Parts Town's website for these 25 manufacturers:

  • A la Cart
  • Anets
  • Angelo Po
  • APW Wyott
  • Avtec
  • Bakers Pride
  • Blodgett
  • Duke
  • Groen
  • Henny Penny
  • Hussmann
  • Kold-Draft
  • MagiKitch’n
  • Market Forge
  • Marsal
  • Ovention
  • Perfect Fry Company
  • Perlick
  • Pitco
  • Power Soak Systems
  • Prince Castle
  • Randell
  • Silver King
  • Southbend Range
  • Tri-Star Manufacturing

Steve Maggard, Executive Vice President at Henny Penny, sees how beneficial the tool is for their customers.

"Henny Penny is proud to have partnered with Parts Town on their Serial Number Lookup tool," said Maggard. "We are focused on delivering a world-class customer experience, and this initiative provides users with a more accurate way to get the information they need. Finding the right part number can come with its share of headaches given the number of unique equipment configurations Henny Penny offers, but Parts Town's new approach has removed those headaches and simplified the entire experience."

Why It Makes Parts ID Easier

The release of Serial Number Lookup comes right on the heels of Parts Town's new website launch in December. In addition to this new innovative tool, the improved site has many enhanced and new features, including "Search by Equipment Type" and suggested searches that populate recommendations based on keyword, model and part number. The new site also has updated product detail pages, which show a list of equipment models the part is compatible with.

PartsTown Serial Number Lookup ToolUsers also can access Serial Number Lookup on participating manufacturer pages.

Parts Town has introduced many groundbreaking parts identification features over the years. Product detail pages use PartsSPIN®, a 360-degree image technology that lets you see a part up close from the front and back. The website also features interactive diagrams and Smart Manuals that include links to product pages, so you can view availability, PartSPIN images, pricing and other important details.

An easy, quick and accurate user experience is the biggest driving force behind Parts Town's latest ecommerce features. Mike O'Shea, Parts Town Senior Vice President of Ecommerce and IT, believes that a serial-based search function speeds up the process for customers who purchase online.

"Parts identification is a crucial step when researching or buying parts online, but it can be very time consuming," said O'Shea. "All our parts ID features help reduce time. What really separates Serial Number Lookup is the way it eliminates guesswork by identifying the parts for your exact unit, not just your model. That level of certainty is a game-changer in delivering a seamless customer experience."

For more information on how to use the tool, check out the Serial Number Lookup page on partstown.com.


Content Sponsored by: PartsTown.com