Alto-Shaam Chris Lustberg Alto ShaamcropChris Lustbergappointed Chris Lustberg to serve as vice president of sales – Northeast region for the Wisconsin-based foodservice equipment manufacturer.

In his new role, Lustberg will be responsible for leading sales efforts in the Northeast and develop relationships with channel partners, consultants, chain accounts and end users to help achieve sales growth objectives.

Prior to joining Alto-Shaam, Lustberg was the Northeast sales director at Rational North America. He also worked at Roger & Sons and True Manufacturing in sales management roles.