In addition to serving customers, many dealer sales reps at Edward Don & Company take on the task of mentoring the next generation of foodservice professionals who join their organization. Such is the case with Mike Perrino, FE&S' 2010 DSR of the Year, and Curtis Schatz, senior multi-unit director at Edward Don & Company.
In addition to being a welcome diversion, coaching football has taught Perrino a few lessons that he applies in his professional life. One of the more basic ones is don't "negative coach." "It's very easy to be negative when things go bad, but that does not help," he says. "Sometimes a customer will throw their negative energy at you, and you want to pass it along to another teammate. It's important to avoid doing this and remain positive."
Perrino has also learned how to teach his players and colleagues how to effectively compete and continuously improve. "If you are going through an exercise and it is not going as you would like it to, you have to take the time to stop and point out the areas for improvement," he says. Identifying where a process breaks down, whether it's on the football field or in servicing a client, and constructively showing ways to improve it, helps Perrino maintain credibility in the eyes of his co-workers and players.
