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Redberry Adds a VP to Support Ambitious Growth Plans

Multiconcept franchisee Redberry Restaurants appointed Jorge Picanco to the newly created role of vice president of construction and design for the Canadian company.

Redberry Restaurants REDBERRY RESTAURANTS APPOINTS JORGE PICANCO 1

Redberry is a franchisee for such restaurant chains as Burger King, Taco Bell and Jersey Mike’s. The company has more than 190 restaurants systemwide. The creation of this position and the hiring of Picano support Redberry’s stated aggressive growth plans to open more than 600 restaurants over the next 10 years.

In his new role, Picanco assumes responsibility for “leading the construction of new restaurants and remodeling existing ones. His duties will include enhancing construction systems and practices, optimizing resource utilization, and achieving development goals,” per a company release. Picano’s background includes more than 30 years of “experience in team and project management within the restaurant construction industry.”

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