Structural Concepts hired foodservice industry veteran Michael Kelly as director of autonomous retail merchandiser sales.

Kelly comes to Structural Concepts after his second tour of duty with Alto-Shaam, where he most recently served as director of national accounts. Kelly’s foodservice industry background also includes working with manufacturers Everidge and Marra Forni. In addition to holding a sales role at Everidge, Kelly also served as corporate chef.

“His vast experience working within the foodservice equipment industry, combined with an impressive background on the culinary side, will be an asset to the organization as we continue to grow our business within the automation category,” said Alex Tappé, vice president of sales for Structural Concepts.