Boston Showcase Company promoted Seth Iadarola to vice president of sales. Iadarola rejoined the Newton, Mass.-based foodservice equipment dealer in 2022 as director of sales.
He started at BSC as an account executive in 2008 before spending more than a decade at Oneida and Thermatek/Dade.
In this role, Iadarola manages 12 account executives and also plays a key role with the five-person inside sales and support team, per a company release.