Commercial dishwasher manufacturer Insinger Machine Company hired Kim Croft to serve as director of business development. In this role Croft will oversee all of Insinger’s dealer, rep, and consultant relationships.

She will also “develop and integrate new sales strategies, programs, and incentives” for Insinger’s distribution partners.

Croft comes to Insinger from SEFA, a dealer-based foodservice equipment and supplies buying group. Prior to that, Croft worked in contract sales and business development at TriMark Marlinn, Alliance Paper, and Schweppe, all dealers based in the Chicago area.