Southbend, a Middleby Corp. company, made a trio of moves within its sales organization. Bryant Woolcock was promoted to vice president of sales at Southbend while Lauren Buyno and Brett Miller were named regional sales managers for Southbend and Crown Steam Group.

Woolcock joined Southbend more than seven years ago and has since represented the commercial cooking equipment manufacturer in a variety of capacities and territories.

Buyno joined Southbend two years ago as a sales engineer. She led the company’s custom suites business, responsible for designing and providing quotes on custom suites and batteries. In her new role, Buyno will oversee the western U.S. for Southbend as well as Crown Steam Group.

Miller joins Southbend with a resume that includes working in corporate chef and in K-12 sales positions for Tyson Foods. He assumes responsibility for the Southbend and the Crown Steam Group’s southeastern territory.