Insinger Machine Co. added three foodservice industry veterans to its sales team. Jay Craig now serves as director of business development, David Baysinger as regional sales manager and Matt Giove as a sales representative.

Craig will oversee national sales and new chain accounts while Baysinger will manage regional territories with the assistance of Giove in the central and mid-Atlantic markets.

Craig comes to Insinger from Star Holdings and Southbend, where he served as vice president of regional northeast sales. In this role he oversaw various business units at Middleby including Star, Lang, Holman, Toastmaster, Bloomfield, Southbend, and Desmond. Prior to that, Craig managed the dealer and buying group relationships at Carter-Hoffman and Doyon Nu-Nu.

Baysinger comes to Insinger from B & B Foods in Indiana, where he spent nearly 20 years. And Giove previously worked at PJP Distributors in Philadelphia.