Alyssa Auerbach was promoted to vice president of member services for the Excell and Nissco buying groups. She previously served as marketing manager.

In her new role Auerbach assumes responsibility for “developing and executing a strategy to provide an amazing customer experience.” She will also help lead the groups’ marketing, education, events, and training initiatives, as well as oversee all branding efforts.

Auerbach and her team launched Cutting Edge Online Training in January 2022, providing a comprehensive video-based training platform for dealers in the foodservice equipment and supplies industry.