Hard Rock International promoted longtime executive Anibal Fernandez to senior vice president of its Cafe Division. He most recently served as vice president of franchise operations and business development.

In his new role, Fernandez's primary responsibilities will include providing strategic direction and leading the Cafe Team, spanning both company-owned and franchised cafe locations. He will report directly to Jim Allen, Chairman and CEO of Hard Rock International and CEO of Seminole Gaming.

All in all, Fernandez has more than 20 years of experience with Hard Rock International. He joined the company in 1998 as an operations manager, after having worked in the food and beverage industry. Fernandez was promoted to general manager within the Corporate Division. After a brief departure, Fernandez returned to the organization in 2003, serving as cafe general manager. He later oversaw growth of the franchised cafes in the Middle East/South Asia and Europe/Africa in both director of operations and area vice president roles. His background also includes serving as director of food and beverage operations for the Movie World Project in Spain as part of Warner Bros. theme parks.