SEFA, a dealer-based foodservice equipment and supplies buying group, added three people to its staff, including Matt Pugh, vice president, portfolio management; Price Shoemaker, vice president of e-commerce and Michael Wolfe, director of learning and development.

Pugh comes to SEFA from Alto-Shaam, where he served as a regional sales manager. In his new role, Pugh will oversee vendor relationships and performance.

In his new role Shoemaker assumes responsibility for developing and managing the day-to-day e-commerce business of Culitrade, which SEFA launched in 2020. Before joining SEFA, Shoemaker held various roles focused on global digital commerce and digital channel development with Groupon, Univar Solutions, and Grainger. 

In his newly created role, Wolfe will lead and oversee the activities of SEFA’s Learning & Development department. Wolfe has spent more than 20 years in the learning profession, with experience in the design, development, delivery, evaluation, and facilitation of learning programs.