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Nekter Names Green COO

Nekter Juice Bar promoted Natalie Green to the role of chief operating officer. Green joined Nekter in 2011 as a controller and spent the past six years working as senior vice president of business operations.

Natalie Green 1170x1536Green’s promotion comes at a time when Nekter continues to manage a growth spurt. The 170-plus-unit chain has more than 150 units in various stages of development, per a company release.

Nekter reported a series of sales milestones, including that its top 25% franchised stores reported average gross sales of more than $1 million in 2021. Additionally, the company achieved 24 calendar months of total systemwide growth despite the continuing challenges of the pandemic.