Alicia Bowen was named Western regional sales manager for Food Service Holdings, the parent company of BSI, English Manufacturing, and Colorado Custom Stone.

Alicia BowenBowen has seven years of territory sales management experience within the foodservice industry, including positions at Tablecraft Products and Forbes Hever & Wallace, a Texas-based independent manufacturers’ rep firm. Bowen joins the company from El Milagro Tortillas where she served as the corporate sales and marketing manager.

In addition to leading FSH’s sales efforts, Bowen will also manage the company’s network of independent manufacturers across their assigned territories; develop product presentations and education initiatives; initiate customer visits and engagement, and develop incentive programs.