Juice It Up! promoted to Susan Taylor to president and chief executive officer from vice president of operations. She joined the company in September 2019.

Taylor’s restaurant industry career spans nearly 30 years, including 14 with Jamba Juice. Taylor’s near-term initiatives include unveiling the brand’s new store design in two locations later this summer, completing the launch of mobile ordering, continuing to grow third-party delivery, introducing a revamped guest loyalty program, and ongoing development of new products.

The 25-year old Juice It Up! concept was acquired in 2018 by SJB Brands, LLC, a partnership between Chris Britt and Ed St. Geme and executive partner Chris Braun, who served as the company’s CEO for the first two-plus years following the acquisition. The three owners remain actively involved in guiding the strategic direction of the brand.