Taco Bell Corp. introduced Nikki Lawson as its global chief brand officer, effective this coming April. Lawson is the former managing director in the South Pacific for Taco Bell’s sister concept KFC. In her new role Lawson becomes responsible for the Taco Bell brand in the U.S. and across the world.

Lawson comes to Taco Bell after nearly 20 years at KFC, having held numerous marketing leadership roles, first in the KFC Africa business, and later in SOPAC, where she served as chief marketing and development officer and, most recently, managing director.