The International Foodservice Manufacturers Association promoted Michael Schwartz senior vice president of member value. In his new role, Schwartz will serve as the senior executive leading the product and marketing side of the business, working with IFMA members and its board of directors to create new products and manage the association’s current portfolio.
Schwartz joined IFMA in 2014 as director of insights and best practices after spending six years in the research and consulting business. After being promoted to senior director of IFMA's Centers of Excellence, he became responsible for the strategic direction of the association's programs and services. Most recently, he has served as vice president of member value with responsibility for the association's marketing efforts as well.
Over the last 18 months, Schwartz oversaw the launch of IFMA's Food Future 2025, an interactive tool set that “provides members with new resources and models to make more insightful, strategic go-to-market decisions.”