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Leadership Changes at Smashburger

Carl Bachmann was named the new president of fast-casual burger chain Smashburger as part of several leadership changes announced by Jollibee Foods Corp., which acquired the fast-casual burger chain last year. Bachmann was formerly the chief operating officer for Smashburger.


Additional Smashburger personnel changes include appointing Scott Johnson to vice president and head of marketing and promoting Charlie Sayre to vice president and head of finance. A 20-year restaurant veteran, Johnson was recently with BurgerFi.

Rowel Vijandre will oversee the Smashburger team in his newly appointed role as president and country business group head of JFC North America. He will also oversee any additional JFC brands in North America, including Los Angeles-based Coffee Bean & Tea Leaf, which JFC purchased in July.

 He was previously president of Chowking, a Chinese QSR brand in the JFC portfolio.

Jollibee Foods Corporation owns and operates multiple global brands, including the Jollibee fast-food chain with 750 stores in the Phillipines. This marks the second time JFC has made leadership changes since purchasing Smashburger.