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Schuler Named President of Wetzel’s Pretzels

Jennifer SchulerJennifer SchulerWetzel’s Pretzels promoted Jennifer Schuler to CEO. Schuler has served as company president since 2017.

Schuler's background with Wetzel’s Pretzels also includes serving as chief marketing officer. In 2018, Schuler also became a Wetzel’s Pretzels franchisee. Along with a recently opened kiosk, she now owns and operates two locations at the Mall of America.

Bill Phelps, co-founder of Wetzel’s Pretzels, remains involved with company as a board member and shareholder.