Jose “Pepot” Miñana was named president of Smashburger, which was acquired by Jollibee Foods Corp. in February 2018.
In his new role, Miñana will oversee the daily operations of Smashburger, collaborate on strategic and brand direction, and lead the continuous efforts to integrate Smashburger into the JFC portfolio of companies/brands. Miñana has held numerous senior management positions over his multi-decade tenure with JFC, most recently president of JFC North America.
Tom Ryan, Smashburger founder and CEO, will take on the additional title of chief product development advisor for JFC Global. In his new role, Ryan will focus on strengthening taste and quality aspects across key JFC brands as well as enhancing JFC brands’ relevance across global markets, per a release announcing the transition. Ryan remains Smashburger’s CEO.