Starbucks opened a Starbucks Reserve Roastery in New York City. It’s the fourth such location Starbucks has opened, with the others in Seattle, Shanghi and Milan.
“We designed the Roastery as the pinnacle experience around all-things-coffee, and there is nothing else like it in the world. With premium coffees, teas, mixology and the Milanese Princi Bakery, it serves as a Starbucks brand amplifier and a platform for future innovation,” said Kevin Johnson, Starbucks CEO. “Beverages such as Draft Nitro, Cold Foam and the recent launch of Juniper Latte all began at the Roastery and have since been introduced to Starbucks locations around the world. It is the ultimate Starbucks Experience and an unforgettable way to connect with our customers.”
The Starbucks Reserve Roastery New York is a working coffee roastery, where the chain’s master roasters, who have trained for years in the craft of coffee roasting, small-batch roast the single-origin coffees and blends that comprise the coffee company’s Reserve line. Those coffees then get served fresh at the roastery or shipped to select Starbucks stores around the world.
The Roastery features two coffee bars, which in total offer seven brewing methods. Upon entering the Roastery, customers can visit the coffee bar on the main level, where baristas make classic espresso beverages such as cappuccino, latte, cortado and specialty drinks such as whiskey barrel-aged cold brew, sparkling citrus espresso, nitro hopped apricot cold brew and rotating specials like the cardamom latte.
For the first time in the U.S., Starbucks will debut the Arriviamo Bar inspired by the Italian tradition of aperitivo. This craft cocktail bar sits inside the roastery where mixologists serve cocktails and spiritfrees. Specialty cocktails include the Nocino Notte, made with cold brew coffee, barrel-aged gin and black truffle salt, and the Triomphe, made with Teavan Darjeeling de Triomphe Tea, gin, dry Riesling, aquavit, passionfruit sparkling water and orange saffron bitters. The Arriviamo Bar will also serve a selection of beer, wine and classic cocktails.
Inside the Roastery is the Milanese boutique bakery Princi. The bakery will make fresh breads, pizzas, cornetti, focaccias, desserts and more onsite.
Starbucks plans to open similar locations in Chicago and Tokyo in 2019. Starbucks operates 350 locations across the five boroughs of New York.