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Juice It Up! Gets New Owners, CEO

SJB Brands has acquired Juice It Up! and named Chris Braun CEO of the smoothie, raw juice and superfruit bowl concept.

SJB Brands purchased Juice It Up! from Frank Easterbrook, the concept’s founder. He remains connected to Juice It Up! as a franchisee.

SJB Brands was formed as a partnership between California-based private investment firms, Dover Shores Capital LLC, led by Braun, Britt Private Capital LLC, and Jupiter Holdings LLC. 

Juice It Up! has 100 locations open and in development across California, New Mexico, Oregon, Texas, and Florida.