Jamba Juice has decided to end its automated smoothie platform known as JambaGo by the end of its 2016 fiscal year.
JambaGo is a smoothie system that can function as both a self-serve unit for placement in nontraditional sites like convenience stores, hotels or colleges, or as a behind-the-counter format for use in K-12 schools and cafeterias. As of June 28, 2016, the JambaGO business consisted of approximately 2,000 licensed units located across the United States, per a company release. Jamba will provide additional information about its JambaGo exit strategy in November.
The decision to exit JambaGo comes during a period of transition in which the company brought on board a new leadership team focused on re-evaluating all strategic priorities, per a release. The Jamba team intends to focus on the company’s core retail business, improving franchise profitability, accelerating ongoing global development and updating the Jamba Juice brand position. After a detailed review, the company determined that the JambaGo platform does not align with these objectives and is not a viable option through which to drive long-term profitability and shareholder value.