The Latest News

FE&S delivers relevant news of the day to the foodservice equipment and supplies marketplace.

Advertisement

The Latest News

SubZero Ice Cream Opens New Prototype Store

Model store serves as test site and training center

SubZero Ice Cream’s3-subzero-lowresSub Zero Ice Cream's new model store new corporate headquarters in Provo, Utah, includes a model store prototype that doubles as testing ground for new menu items.

The updated store design includes a new countertop with inset bowls, allowing staff to freeze and scoop ice cream in the same location; high-definition electronic menu boards and new scientific brand imagery. The chain is known for its made-to-order 321-degree liquid nitrogen ice cream creations.

Advertisement