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Tomasso to Become President of First Watch

Breakfast and lunch concept promotes longtime chief marketing officer.

First Watch promoted Chris Tomasso to president from chief marketing officer, effective Jan. 1, 2016.

Tomasso joined the First Watch executive team in 2006 and has led the company's marketing and strategic branding efforts for the past decade.

A 23-year veteran of the restaurant industry, Tomasso served as vice president of marketing for Cracker Barrel Old Country Store before joining First Watch. His background also includes working for Hard Rock Café International.