Self-serve frozen yogurt concept Yogurtland added four members to its executive team.
The four people joining Yogurtland are:
- Jeff Sweetman, vice president of operations, will oversee all franchise and company store operations. Sweetman most recently served as executive vice president of operations at Quiznos. He has also held operations positions at Subway, Togo’s and Dunkin Brands.
- Arnold Dominguez, director of operations services, will lead guest and franchisee services focusing on developing operations processes to improve customer service. His background includes positions with Del Taco and La Pizza Loca.
- Don Spring, regional director of franchised operations, will lead franchise operations and support for all California Yogurtland locations. He has held franchise operations positions at Quiznos and Dickie’s BBQ.
- Tim Fuhrman, director of marketing, will develop and manage implementation of all marketing and branding efforts for Yogurtland. Fuhrman has previously held marketing positions with J.D. Powers and operated his own brand marketing agency Brain Saw.