International franchising veteran Nathan assumes newly created VP role.
The Coffee Bean & Tea Leaf appointed Andrew Nathan to fill the newly created position of senior vice president of Asia Pacific. As a member of the chain's executive team, Nathan will drive of the company's growth opportunities in Asia, including responsibility for the Coffee Bean & Tea Leaf's operations in Singapore and Malaysia.
Nathan assumes responsibilities previously held by Victor Sassoon, CEO of Asia Pacific, who continues as a board member of the company. Nathan will be based in Singapore.
Nathan's background includes working with the US Peace Corps and the American Red Cross, and holding regional franchise and corporate market leadership positions for such restaurant brands as Starbucks Coffee and Domino's Pizza.