Restaurant industry veteran charged with expanding the emerging chain's presence.

Rock & Brews introduced Mike Reynolds as CEO for the restaurant and entertainment concept co-founded by Gene Simmons and Paul Stanley of the rock band KISS.

A 30-year veteran of the restaurant industry, Reynolds most recently served as chief development officer for Robeks Corporation. His background also includes serving as co-founder and senior vice president/general manager for Big City Bagels, Inc.; business development director for Arby's; and, as director of brand development for Grand Met Burger King/Häagen-Dazs.

"Rock & Brews is taking off, and Mike Reynolds has the unique combination of talent and experience that will help us further expand the brand," said Stanley and Simmons in a joint statement. "Our World Tour has begun and Mike will carefully select multi-unit franchise partners to take on large territories as we grow."