Lemonis Fischer Acquisition Company has acquired the assets of New York-based cupcake company Crumbs Bake Shop.
Lemonis Fischer plans to re-open select Crumbs stores. The company plans to reopen retail stores over the next several weeks in select cities including New York and Washington, D.C.
A joint venture owned by Marcus Lemonis LLC and Fischer Enterprises, L.L.C., Lemonis Fischer was the successful bidder for the cupcake concept's assets through a voluntary Chapter 11 filing by Crumbs and received approval of the acquisition by the United States Bankruptcy Court for the District of New Jersey.
Fischer Enterprises, the owner of frozen treat maker Dippin' Dots, L.L.C., and Doc Popcorn, LLC is a privately held investment company based in Oklahoma City. Marcus Lemonis is an entrepreneur, investor, television personality, and chairman and CEO of Camping World and Good Sam Enterprises. Known as the "business turnaround king" Lemonis is host of CNBC's prime time reality series, The Profi.