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Greco Named COO for Newk's

Former Sbarro's CEO takes helm. 

Seasoned restaurateur James Greco is the new chief operating officer for Newk's Franchise Company, 10-year-old fast-casual concept.

Greco most recently served as chief executive officer at Sbarro. His background also includes working with Bruegger's Enterprises and Fieldbrook Farms and Natural Country farms, manufacturers of private label food service brands.

The Jackson, Mississippi-based Newk's Eatery currently has 70 locations across 13 states and will open 15 locations this year, reaching 200 total restaurants by 2018. Earlier this year, Newk's Eatery received investment capital from New York-based private equity firm Sentinel Capital. Newk's plans to invest in franchise and company-owned restaurant expansion to build a more condensed brand footprint within the Southeast and initiate growth into the Southwest and lower Midwest.