Former ITW-Hobart veteran takes on a new role.

Chris King has joined Globe Food Equipment Co. as director of product management. King will specify requirements for current and future products by conducting market research supported by input from end-users and dealers.

He will also be responsible for managing the product lines from strategic planning to tactical activities. King will work with marketing to define the go-to-market strategy, target customers, and product positioning.

King comes to Globe from ITW-Hobart, where he served as product line manager for the food machines group.