Perrotte and Stritch assume VP roles in the foodservice equipment and supplies buying group.

SEFA, an Illinois-based foodservice equipment and supplies buying group, promoted Chris Perrotte to vice president of marketing and Tom Stritch to vice president of dealer relations.

Perrotte, during her 18 years at SEFA, has helped develop and launch integrated, multi-channel print, catalog, web, direct marketing and social media campaigns for SEFA and its members.

In his eight years with the organization, Stritch has helped establish a strategic direction, growth and common goals for SEFA’s dealer members.

Both Perrotte and Stritch have been responsible for developing a company branded training program, SEFAPro, which provides education for dealer salespeople.