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First Watch Appoints VP of Franchising

Newly created position is key for growing chain. 

First Watch named Kevin Hall its vice president of franchising.

Hall started with First Watch in 1992 as an assistant manager and worked his way up to regional vice president and then vice president of brand standards.

The company's growth strategy calls for more than 300 restaurants by 2017 with roughly one third of those being run by franchisees.