In the fast-paced world of foodservice, speed of service has always been a paramount concern for consumers. Whether it's your morning coffee routine on the way to work or a fast meal during a lunch break, customers value efficiency and promptness in their dining experiences.

However, in recent years, the importance of speed of service has escalated, particularly with the growth of drive-thru options. According to the 2023 Drive Thru Report by Intouch Insight, the average total time for 2023 has improved by 29 seconds over last year, with the biggest change being to wait times. While this doesn’t sound like much, even the smallest improvement can impact your bottom line. Intouch Insight states that “Based on an average meal cost of $10.35, if brands were to improve their total time by even 5 seconds, this can result in a potential gain per year per store unit of $8,210. For 2,000 locations, this equates to over $16M.” In this article, we will explore the growing expectations of consumers regarding speed of service and how innovative equipment solutions are set to revolutionize this aspect of business to impact your bottom line.

As today’s consumers stay on the go, the demand for quick, convenient, and efficient dining experiences has grown exponentially. No matter the time of day, consumers want their orders fulfilled promptly. This heightened expectation applies across the board, from fast-food chains to fine dining, and even coffee shops.

One of the key areas where speed of service has gained paramount importance is the drive-thru. Through the years, drive-thrus have transformed into high-tech, efficient operations. Customers now prefer drive-thrus as their primary mode of interaction with foodservice brands, and this trend shows no signs of slowing down. Chad Bowman, VP of Sales for SEB Professional, states “The convenience of ordering from the comfort of your car and receiving quick, reliable service has become a driving force behind the success of many foodservice establishments.”

Recognizing the critical role of speed of service in the modern foodservice landscape, SEB Professional designed the Curtis Genesis Skyline with operational efficiency in mind. This innovative coffee machine is poised to make a significant impact, especially in the drive-thru segment. What sets the Curtis Genesis Skyline apart is its ability to brew fresh coffee from whole beans – either brewing directly into an urn, or by the cup - ensuring the highest quality and freshest taste possible at any time of the day. Moreover, it is the first machine of its kind to offer automated coffee output based on demand.

Imagine a busy morning rush at a coffee shop or a drive-thru line that seems never-ending. With the Curtis Genesis Skyline, these scenarios become manageable. Bowman states “the machine can operate at maximum speed to serve customers quickly and efficiently, reducing wait times and ensuring a seamless experience for customers.” This not only satisfies the need for speed but also guarantees that customers receive the freshest coffee every time they order.

One of the most significant advantages of the Curtis Genesis Skyline is its automated cleaning feature. Previously, foodservice establishments had to allocate valuable time and labor resources to ensure their coffee machines were cleaned and maintained properly. With the Genesis Skyline, those worries are a thing of the past. Thanks to fully automated cleaning routines programmed into the machine's calendar, operators can rest assured that their coffee equipment remains in optimal condition without the need for constant oversight. This not only saves time but also ensures consistent product quality.

Incorporating the Curtis Genesis Skyline into your foodservice operation is not just about speed; it's about delivering a superior and consistent coffee experience to your customers. By incorporating cutting-edge technology into your operations, you can streamline your service, reduce wait times, and elevate the quality of your coffee offerings. As the Intouch Insight Drive Thru Report suggests, customers continue to prefer drive-thru experiences when interacting with brands. Therefore, investing in solutions like the Curtis Genesis Skyline can be a game-changer for your business, helping you meet and exceed customer expectations.

In conclusion, speed of service is no longer just an important aspect of the foodservice industry—it's a critical one. Consumers today demand quick, efficient, and convenient dining experiences, and this expectation is especially pronounced in the drive-thru segment. The Curtis Genesis Skyline offers a game-changing solution by automating coffee programs, maximizing speed of service, ensuring the highest quality coffee for your customers, and allowing you to focus on what matters most: delivering exceptional food and beverage experiences.

Find out more about the new Genesis Skyline: https://wilburcurtis.com/skyline/