Nowadays, cold brew is one of the most popular beverages around the world. Catering to a wide variety of customers, coffee businesses often find it essential to offer a long list of cold coffee drinks on their menu. Thus, an increased focus has been on preparing cold brew with higher-quality coffee and using single-origin coffees to create new experiences.

In recent years, cold brew orders at quick-service restaurants alone have risen by 27% in the US, says research from QSR Magazine. But why? One of the reasons is the growth of the popularity of single-origin coffees and more versatile beverages. As a result, there has been a growth in the consumption of cold coffee without adding milk or sugar, making it easy to pick out more nuanced flavors.

Cold brew has become trendy among the younger generation, especially Gen Z. In 2018, cold brew and ready-to-drink (RTD) coffee products were Gen Z's most frequently purchased drinks. However, the popularity of cold brew goes beyond just a passing trend. This article will delve deeper into the reasons behind the success of cold brew, how it can benefit coffee shops, its unique brewing process, the advantages of using ColdBRU, and why it is a profitable alternative for the coffee industry.

Cold Brew And The Desire For Something New

Before the overwhelming success of cold coffee among younger generations, Coca-Cola launched its "With Coffee" line, initially marketed in Australia, in 2017. The desire for the large brand emerged after research found that over half of Coca-Cola consumers also regularly enjoyed coffee. The line was then produced with Brazilian coffee beans and launched, but it did not achieve the expected success. A year later, the company acquired the popular British coffee chain Costa Coffee in a $5 billion deal to fully enter the cold coffee market.

The brand had identified that consumers increasingly seek diversity and desire different beverages. They are not interested in consuming a particular brand without other beverages. Consequently, coffee has gained more and more space among cold drinks thanks to its versatility.

Currently, Costa Coffee's RTD products are one of the biggest revenue generators for Coca-Cola. Cold coffee has proven to be a profitable venture for major brands, and smaller coffee businesses can also benefit from investing in cold beverages to enhance their menu offerings. As the market for cold brew and other chilled coffee drinks continues to grow, coffee businesses of any size can use it to increase their profitability and attract a wider range of customers.

Understanding the Process Behind Cold Brew

Traditionally, to make cold brew, ground coffee is added to water, and then stepped at room temperature or below for between eight and 24 hours. This is known as immersion brewing, which results in a fuller-bodied cold brew with more sweetness, as well as minimal acidity and bitterness.

This brewing method can also be used to create a coffee concentrate – which can be a versatile ingredient in many beverages, including cold brew. However, the traditional immersion brewing method can be messy and difficult.

Alongside different brewing methods, coffee shops can use various equipment to prepare cold brew. No matter their preferred cold brew setups, it’s essential that coffee shops have a high-quality grinder and sufficient storage space.

Introducing The Marco ColdBRU

Marco Beverage Systems, a global leader in manufacturing water and coffee brewing systems for the HORECA, food service, and specialty beverage industries, has announced the release of ColdBRU: a new system that brews high-quality coffee concentrate in under 3 hours.

ColdBRU relies on percolation brewing rather than immersion. This means water passes through the ground coffee rather than fully immersing the grounds. The user needs to grind the coffee to a specific grind size, place the grounds in the optimised brew basket, and set the brew time and the total volume of water needed to achieve the desired concentration.

The Marco ColdBRU brews the quickest, easiest, and most consistent cold brew concentrate. With an average brew time of under 3 hours, delivering approx. 19% extraction and 4% TDS, the Marco ColdBRU gives you more from your coffee. In fact, when using the same amount of coffee, the Marco ColdBRU can deliver a higher yield of up to 30% more concentrate when compared with the leading competitor. ColdBRU is also compatible with POUR’D, using both products will maximize the ability to improve the speed of service & workflow and offer beverage flexibility.

The Marco ColdBRU uses a reusable metal filter. This removes the need for filter papers meaning you get the most from your coffee whilst saving on the cost and waste of consumables. This higher yield means less coffee wasted and more coffee to sell. ColdBRU is also easy to use with pre-set recipes and no need to pre-wet or stir coffee grinds, this allows more time to produce great-tasting coffee concentrate and less time on preparation.

This innovative product allows you to brew your own cold brew concentrate without having

to rely on other manufacturers to buy from, which is ideal for coffee shops or retail sites that want to keep their cold brew in-house but need an easy, quick way to brew coffee concentrate which is consistent brew after brew.

Cold Brew: The Profitable and Growing Trend in the Coffee Industry

Profitable coffee operations are essential to maintaining the success and sustainability of a coffee business. Hence, the importance of a beverage category whose format is quick, simple, and convenient. Cold brew also stands out thanks to the fact that it has become a hit among young people.

Especially in the warmer months of the year, the demand for cold brew increases, and a setup is needed to ensure the drink is prepared and served. To overcome the challenges in the preparation of cold brew, such as the extraction time and storage space, it is necessary that the coffee owners not only have knowledge of their average daily cold brew sales but also have equipment prepared to serve it efficiently, guaranteeing less waste and more profitability, as ColdBRU does.

With ColdBRU, users can manage and prepare custom-sized batches of cold brew, which helps minimize waste, especially welcome for coffee shops selling smaller volumes of cold brew. Preparation in the correct quantity is essential for the cold brew to be served fresh and at its best flavor.

Besides not requiring filters, ColdBRU has an average of 19% extraction levels and 4% total dissolved solids (TDS). Thus, by properly defining the ideal amount of production, coffee shops can configure cold brew with assertiveness, avoiding coffee waste and increasing profit margins.

To find out more information about COLDBRU, visit https://marcobeveragesystems.com/products/coldbru/ or contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.