A recent study on consumer acceptance of superautomatic coffee equipment commissioned by Franke Coffee Systems shows that any resistance consumers may have had to automated, self-serve coffee machines is fading away.
Part of the new acceptance for automatic machines comes from the proliferation of touchscreen devices in daily life. With nearly everyone having a touchscreen phone these days, operating coffee equipment with a touchscreen — like the user-friendly Franke A800 Fresh Brew and A1000 models — is less intimidating than it once was. In fact, more than 95% of the consumers who tried the machines described them as “easy to use,” and at least 92% called them “appealing.”
Additionally, these superautomatic coffee machines grind coffee from whole beans prior to brewing a fresh cup of coffee. In asking consumers to think about the benefit of brewing coffee from fresh ground beans, a full 100% of respondents felt their coffee was “worth the wait.”
The bottom line from the research: 90% of those who tried the Franke A800 Fresh Brew and 97% of those who tried the A1000 superautomatic espresso machine felt they were more likely to buy beverages from this format over their traditional method.